A bilingual business strategist who focuses on tactical processes in all aspects of operational development, Kim Armus holds a bachelor of arts from the University of Wisconsin-Madison, and completed intensive Spanish language courses at the Centro de Lenguas e Intercambio Cultural in Seville, Spain. Over the course of her career, she directed multiple departments and developed multiple programs for the offices of US Cellular in the greater Milwaukee area. Kim Armus also served four years as the director of business operations for Great Lakes Dermatology, a medical organization that operates a chain of clinics throughout southeastern Wisconsin.

Since April of 2015, Kim Armus has overseen her own Milwaukee business strategy consultancy under the name Armus & Associates. Her areas of expertise include establishing corporate identity and developing corporate brands; planning and managing large scale events; and spearheading website creation and optimization with a concentration on format, navigation, content, and digital evaluation metrics.